Ara II helps you understand what matters and take control of the moments that shape what you build, how you lead, and how you live.
Built on 10,000+ hours of coaching with professionals at
From day one, it maps your values and the patterns around them, then coaches from your real life. Within 30 days, members start making clearer decisions, breaking old defaults, and changing how they work, lead, and live.
Based on closed beta cohort data.
If you don't see yourself on the left, the right may save you a click.
Foundation
Discover your values and build your operating system, so every decision, boundary, and trade-off that follows is aligned with what feels right and true for you.
Early signal
You tend to check what others think before you decide what's true.
Rhythm
Use your operating system to decide what to prioritise, where to let go, and which trade-offs to accept as you navigate your work and life.
Active principles
This month
Direction
Check in with your thinking partner to navigate decisions, plan what is ahead, work through conflict, and prepare for the moments you usually face alone.
Just committed
Weekly check-in on Fridays.
Live demo
Fully anonymous, no sign-up. Bring something that's on your mind, walk away with one real insight.
Digital Jord is an AI coach and not a substitute for therapy. Responses may vary in accuracy; please double-check before acting on them.
Built it. Lost it. Rebuilt everything.“I committed to designing a way of operating that holds ambition and life within the same system.”
Jord Cuiper, founder.At 24, Jord founded a tech company and scaled it past seven figures. Four years later, a near-fatal health crisis forced him to step down as CEO and rebuild from the ground up.
He spent the next decade studying what he wished he'd had then, training under leading experts in psychology and human performance in the West, Eastern philosophy in Asia, and deep personal work in the Amazon. All of it pressure-tested through 10,000 hours of real coaching, and turned into a practice grounded in behavioural science, ACT, and lived experience.
Today he runs an executive practice from Cape Town with clients at Google, McKinsey, Adyen, Microsoft, LinkedIn, and Salesforce, working with them at the defining moments where their lives are actually decided.
Ara II is that practice turned into a system anyone can run.
We asked what changed. These are the answers.
A sparring partner that knows me“If you want a coach who already knows you, available the moment you need them, for the price of a single hour with a senior coach per month, this is the product. Having those quick touchpoints to sense-check everyday challenges against my operating principles is the best kind of reality check I could ask for.”
Berend R., Director of GTM & Ecosystem Partnerships
Seen clearly“Using Ara II felt like seeing my operating system exposed in front of me. The scary part was how accurate it was. It showed me patterns I already felt deep down, but never saw reflected back this clearly and objectively before.”
Tobias S., Owner & Brand Director
An anchor in transition“Ara II helped me uncover, articulate and prioritise my values, which now run through both my professional and personal life. That clarity became an anchor during a significant period of transition, helping me understand not just what decisions to make, but why certain choices resonated and others didn’t.”
Isabel W., Sustainability Consultant
Found the leak“It helped me quickly identify a major energy leak, uncover where it was coming from, understand the internal mechanism sustaining it, and make a direct change to resolve it. It has also been an excellent sparring partner, offering thoughtful and uniquely unbiased perspectives.”
Mitchell V., Founder
Time for what matters“Between being a husband, father, and entrepreneur, life often felt chaotic. Working with Ara II has given me the clarity, direction, and focus to cut through the noise and make more time for the most important person in my life: my daughter, Lila.”
Gary B., Commercial Director
Five parts working together. Genesis is the one-time intake that builds your personal map. Pulse and Sync are the recurring monthly and weekly check-ins. Digital Jord is the thinking partner that's always available, and the pattern engine runs underneath, getting sharper every week.
An interactive intake that turns your stories into a map of your values, and the patterns and dynamics shaping how you operate. You walk away with an operating system built around your values, language for things you've felt for years, and a foundation everything else runs on.
A monthly integrity check against the values you set. Based on your score and what's happening in your life, you choose your focus for the weeks ahead and the commitments that go with it.
A short weekly check-in on your commitments. Mark what held, adjust what didn't, and add anything new to move closer to your values and goals.
Coaching available the moment you need it. Informed by your context, your map, and your patterns, ready to help you navigate what's next.
The intelligence layer that tracks what shifts week over week, surfaces patterns before they shape your year, and learns you a little deeper with every conversation.
Pay once for Genesis. Your full intake, your operating system, and your first two months of the system and Digital Jord, included. Continue monthly on your terms.
Increases as we onboard more members. Local currency shown at checkout.
For reference, comparable foundational work with an executive coach typically runs €3,000 to €8,000.
Try for free todayCosts less per month than a single hour with most coaches.
The depth of an executive coach, available whenever you need it, at a fraction of the price.
| Comparison dimension | Ara IIBuilt on 10,000+ hrs of coaching | Executive coachingA senior coach, by the hour | Generic AI chatChatGPT, Claude, Gemini | Online courseSelf-paced video |
|---|---|---|---|---|
| Honest pushback | Pushes back, and challenges the story you tell yourself. | Yes, a good coach challenges you. | Agrees with you, by design. | It can only talk at you. |
| Knows your context | Maps your values and patterns, and remembers every conversation. | Knows you, but only what surfaces in the hour. | Remembers details you share, not your values or patterns. | Knows nothing about you. |
| The outcome | Understands the real problem first, then a decision made against your own values. | Room to reach your own answer. | Jumps to generic tactics before it understands the problem. | Theory to apply on your own. |
| Speed and range | Instant, focused on your decisions, values and patterns. | Focused on you. | Fast, and handles almost any task. | Fixed to its syllabus. |
| When you can use it | Any time, day or night. | Booked sessions, often weeks apart. | Any time, day or night. | Any time, on your own. |
| What it costs | €399 once for Genesis, then €89 / month | €3,000+ per engagement (~€250 / hour) | ~€20 / month | €200 to €2,000 |
Coaching figures are typical market rates: the ICF puts the average external coaching fee around €250 per hour, rising to €300 to €800 for senior-level work, with multi-month programs commonly running €3,000 to €15,000. AI-chat and course prices vary by provider.
Designed around the methodology Jord has refined over 10,000 hours of coaching work. The same practice, in software you can run daily.
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Every conversation grounded in your Genesis map: your values, capacity, patterns, current focus. Every prompt co-authored by Jord and refined against thousands of real coaching sessions. The system shifts coaching modes to fit the moment you are in.
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Built on 10,000+ hours of coaching across 500+ leaders in 20 countries. Grounded in ACT, NARM, NLP, and behavioural science. Validated through a closed beta whose words sit further up this page.
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Your map is your property. We don't train on your conversations, we cannot read your messages, and we don't sell your data. One click in settings removes your account, your map, and every message you have sent.
Let ChatGPT, Claude, or Perplexity read the site and tell you in plain language what Ara II actually is and whether it fits the way you work.
Each button opens that AI in a new tab with a structured analysis prompt preloaded. You hit send.
We believe Ara II will wow you. Not convinced, or still have questions? Reach out and we'll help: [email protected].
Two hours that change how you read yourself. Genesis is the foundation everything else runs on.
